What is Responsive Website Design?
Not too long ago, if you wanted to optimize the user experience for visitors accessing your site via smartphone or tablet, you needed separate mobile version of your website. Now, with responsive design, you can have a single website that adapts to whatever device is being used to access the site. A responsive website dynamically reformats its content and images to best match the size and shape of the display screen of the device being used. This ensures that your website is effective and easy to use no matter what device is being used.
What are the Benefits of Responsive Web Design?
Responsive web design offers a cost efficient approach to web development that best accommodates today's rapidly growing mobile market. Reasons to utilize responsive design include:
- Rapidly expanding mobile usage — Mobile web usage is growing at an extremely rapid pace. The rapid adoption of smartphone and tablets presents enormous opportunities. You want to provide optimum user experiences for all visitors to your website, both desktop and mobile users. If your site is not optimized for mobile devices, you run the risk of losing business and reducing your potential profits.
- Efficient and Cost Effective Web Development — The use of responsive website design can drastically reduce development time and cost. Building a single web site requires less time and resources that building a separate mobile website in conjunction with a traditional desktop website.
- Best Practice for Achieving High Mobile Search Rankings — Responsive design is the preferred solution for optimizing your website for mobile users while maintaining search engine friendliness. With a single, dynamic version of your website, not only do mobile and desktop visitors get optimized user experiences, but you make it easier for search engines to understand, index and deliver your content.