Internet Marketing Strategy
Want more leads and increased sales?
Internet marketing is a cost-effective way to grow your sales pipeline.
You need to attract the right traffic to your site. You need to connect with them, build relationships with them, and convert those new leads into satisfied, loyal customers.
We can help you turn clicks into customers.
More than 97 percent of consumers today say that their purchasing process includes the use of the internet ... to begin or refine their search, compare prices, features and benefits, or to investigate the firms that provide those goods or services. If your target audiences can't find you, or if they are underwhelmed with your presence on the web, your web site won't produce the ROI it should.
Your company's web presence is more than just your web site. It encompasses all the messages and touchpoints initiated by you and your team, as well as conversations about your brand begun by the public, industry experts, journalists, etc.
You need a comprehensive internet marketing strategy tailored for your industry, your unique business and your specific target audiences. That internet marketing strategy needs to drive and shape all your firm's messaging.
When Cybermill Interactive consults on internet marketing strategy, we start by digging into the dynamics of your market space and thoroughly understanding it. We use advanced analytics to identify your target audiences and to shape tactics to attract and engage these audiences. Using proven methodology, we create and implement your internet marketing strategy and ensure that it is fine-tuned to deliver measurable results that contribute to your bottom line.
Some of the tactics we use include:
- Search Engine Optimization (SEO) - To make sure your brand can be found online with relevant keyword searches.
- E-mail Marketing - To expand your reach and enhance your firm's position as industry experts with your engaged audiences.
- Paid Search / Pay-Per-Click (PPC) Advertising - To generate qualified leads via Google Adwords and other paid search options.
- Organic Search / Content Marketing - To generate qualified leads from the search engines by publishing new keyword-optimized blog posts, news articles, video and other web content on an ongoing basis.
- Social Media Marketing - To connect your brand to relevant conversations with customers and prospective customers, widen reach and strengthen loyalty.
- Web Analytics - To provide benchmarks and measure performance of internet marketing activities over time and guide continual improvement efforts in these areas.
When you use Cybermill Interactive's internet marketing services, we use advanced analytics and tracking tools to measure the results of your strategic initiatives. The result: more focused internet marketing programs and a better return on your internet investment.
Our St. Louis-based digital marketing team is extremely knowledgeable about current best practices and tactics for exceptional performance in Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing.